Dreamy watercolors: Our new fave abstract print

We have designed our gorgeous new watercolor print dresses in-house and with you in mind. The stunning floral design blends effortlessly with a blue watercolor hue to deliver something that is trendy and chic while remaining classic and timeless. Chi Chi is all about curating unique styles that inspire you and celebrate your choices. Alessandra, our head designer, reveals the process behind the creation of these stunning watercolor dresses. 


The design process

The initial design process always begins with inspiration from the likes of catwalks and seasonal print trends. I’m also inspired by a good old-fashioned trip to the mall, as well as weekend strolls through the countryside. The huge variety of colors within a singular flower petal often provides all the motivation I need to work on my next design. One of my all-time favorites is appreciating the gorgeous colors emitted when the sun beams through a stained glass window. The resulting pastel halo is uniquely inspiring. 

Design Process


Next, I look for colors that work well alongside one another and successfully create the general mood and feeling I’m trying to convey. For this watercolor design, my focus was on a delicate and ethereal palette. This enabled me to work with various tools to create and unite my print designs. I created the watercolor print pack with a mix of painterly techniques in diluted hues. The result was a stunning commercial update, boasting heritage floral offerings that were achieved through artistic and romantic techniques to create the watercolor style.

Sleeveless Water Colour Print Midi Dress in Lilac
One Shoulder Puff Sleeve Ruched Floral Mini Dress in Purple


The design you see in front of you is a result of brush strokes, computer-aided manipulations, and hand-painted florals. It was achieved via various mediums, including brush and color techniques, photographs, and multiple filters. All of these combined to result in a washed texture in these beautiful hues that deliver a one-of-a-kind abstract design. 

Whether it’s a Sunday brunch date with the girls, a summer party, or a wedding, the watercolor collection provides exceptional versatility and flattering fits that are truly perfect for any occasion. So, if you want to turn heads as soon as you step into the room, browse our watercolor collection today for the dream dress to add to your wardrobe. 

Plus Size One Shoulder Puff Sleeve Midi Dress in Lilac
Long Sleeve Shirred Washed Print Mini Dress in Lilac
Younger Girls Bardot Neckline Watercolour Dress in Lilac
One Shoulder Puff Sleeve Washed Print Midi Dress in Lilac