Creativity is at the heart of everything we do. From our unique hand designed prints and heritage embroideries to our distinctive dress styles we aim to always be inspirational through the fashion that we create.


Celebrating you being unapologetically you is fundamental to our brand. We strongly believe in being inclusive and we aim to uplift everyone through our diverse content & product offering running from sizes 4-26.


We know we are not perfect and we have a long way to go but we are committed to building an honest brand that is dedicated to celebrating inclusivity, diversity and ultimately you being YOU.

Our Journey

Chi Chi started back in 1982 as a creative family run design house based in North London, offering bespoke couture samples for the catwalk with a difference; to develop ‘fashion that celebrates you’

Our inclusive sizing and shapes embody the belief that fashion is for everyone, irrespective of our differences, fashion is there to bring us together.

With an array of premium embroidered lace fabrics imported from all over the world coupled with our hand drawn prints, Chi Chi’s demand grew quickly and we now mass produce all of our collections.

Designed In House

Our Designs are crafted to ensure you feel beautiful, confident and desired. Each piece is uniquely designed to complement you and your style. With every garment carefully considered to ensure you receive only the best product, ensuring those “little details” are at the forefront of our minds when designing, because let's be honest who doesn’t love a pocket?!

Our designs truly come to life with a little help from our factories and in house garment tech departments ensuring the final product delivered to you is of the highest quality and has the right care & attention all the way from inception to completion.